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Respect. (from the lat. respectu) n. 1. respect; 2. consideration; high regard; 3. deference; compliance; veneration; 4. honour; worship; 5. relation; refererence...
We believe that everyone should be respected for their work, for their attitudes, opinions and options.
Rigor. (from the lat. rigore) n. 1. harshness; strength; 2.fig., severity; punctuality; accuracy.
There is no "more or less levelled", "more or less upright”, "more or less clean" or "more or less safe", but rather “levelled”, "upright”, "clean” and “safe". The rigour is reflected in our procedures, in time and in the rules to follow. In the light of moral and principles, being severe means being rigorous.
Passion. (from the lat. passione) n. 1. intense and usually violent feeling (affection, joy, hate, etc.) which hinders the exercise of impartial logic; 2. derived from a feeling; 3. great predilection; 4. partiality; 5. great grief; immense suffering...
Under the sign of passion – a text of the Portuguese poet Regina Guimarães – is our icon. Passion is to reveal great enthusiasm for something, favourable encouragement or opposite to something.
It is the sensibility transmitted by an architect or engineer through work.
Passion is the dedication to a project. Passion is a state of warm soul.
Loyalty. (from the lat. legalitate) n. the quality of being loyal; fidelity; sincerity.
Respect for the principles and rules that guide the honour and probity. Faithfulness to commitments and agreements undertaken, staunch character.
To remain loyal to the business partners because we depend on them and they depend on us.
Being trustworthy for being loyal.
Solidarity. (from the lat. solidare) n. 1. the quality of being solidary; 2. reciprocal responsibility among the members of a group, namely social, professional, etc.; 3. sense of sharing another’s suffering.
Being solidary is being a friend, offering our hand with genuine generosity and bringing joy and human warmth to those who, somehow, are marginalized. Being solidary is being more human. A solidary company is recognized as a fair and non-selfish company. A solidary company is a preferred choice in business. It is a more competitive company. Volunteering is a vehicle to solidarity. It is modern, fair, cultured, friend, it is a noble gesture of moral elevation.
Courage. (from the lat. coraticum) n. 1. bravery facing danger; intrepidity; to have audacity; 2. moral force before a suffering or setback; 3. [fig.] to input energy when performing a difficult task; perseverance...
Courage is essential in our life. Courage to face less pleasant situations when complex issues come up, not expecting random resolutions.
It is a value that we must highlight as opposed to the fearful, cowardly and laziness.
The courage to react to criticism not with an attitude of demotivation or sadness, but rather to search for the means and the action to overcome its own reason. This kind of courage, which is also an intellectual courage, is highly recommended.
Ambition. (from the lat. ambitione) n. 1. vehement desire of wealth, honours or glories; 2. expectation about the future; aspiration; 3. lust; greed…
Vehement desire to achieve a particular goal. Ambition not to resign ourselves. Ambition to take the best potential from ourselves. Ambition to deserve ourselves. Ambition to be athletes in our top-level competitive jobs. Ambition to beat our brands. Ambition to get the best deals with the maximum value, due to the high levels of proficiency and efficiency.
Esthetics. ESTHETICS (from the Greek aisthetiké, "sensitive") n.f. 1. Philosophy branch of philosophy that studies the beauty and nature of artistic phenomena; 2. author's own style, time, etc.; 3. harmony of shapes and colors, beauty; 4. set of techniques and treatments that aim to beautify the body.
We decided to build the company's economic foundations under a cultured, cosmopolitan and cool image. Because it is a charming state of being. Good taste because we are sustainable and we respect the planet. Good taste because we are sensitive. Good taste just because.
Responsibility. (from the lat respondere) n. the trait of being answerable to someone for something or being responsible for one's conduct; a form of trustworthiness.
We must be certain that, before a choice, we chose what is best for both of us and not just the best for each one. Each employee is responsible for his negotiated activity and co-responsible if the co-worker does not fulfil his own task, thus preventing the common goal. A team is a set of individuals - is a whole. In the business game, as in social or family contexts, everyone must comply with their own relative position and we shall not permit that one of ours fails to be in our team.
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SIC and dst Group will launch the “Leaving the World a Better Place” movement, an initiative inspired by Francisco Pinto Balsemão’s values and life journey that aims to recognise people, projects and ideas with a positive impact on society. The project includes an annual award worth €70,000, reports on SIC’s Jornal da Noite, editorial content in Expresso and a podcast scheduled to launch in January 2027.
The movement aims to give visibility to initiatives that seek to address concrete problems in communities and encourage others to turn ideas into action.
“Today and always, the only moral obligation that can be demanded of humankind is to try to leave the world into which one was born better than one found it,” Francisco Pinto Balsemão wrote at the end of his book Memórias. This conviction is the starting point for the initiative, which seeks to carry forward the legacy of the founder of Expresso and SIC through stories of social engagement and change.
“Francisco Pinto Balsemão leaves us all with a great responsibility: to continue building a free society in which culture and innovation are valued and empathy and respect for others are practised. The movement now being born seeks to honour his legacy and ensure that his values and principles are put into practice,” says Francisco Pedro Balsemão, chairman and CEO of Impresa, quoted in a statement.
One of the movement’s main initiatives will be the Leaving the World a Better Place Award, intended to recognise people, projects or ideas that fulfil the initiative’s objectives. The distinction will include a €70,000 monetary prize and will be awarded by a jury chaired by Mónica Balsemão.
The panel also includes José Teixeira, chairman of DST Group, Cardinal Tolentino Mendonça, Diana Priscila Pires, António Miguel and Sara Leitão Barros. Details of applications and the selection process will be announced later.
According to Mónica Balsemão, the award seeks to recognise initiatives that contribute to a “freer, fairer and more pluralistic” society, valuing both small gestures and larger-scale projects.
Reports on SIC, content in Expresso and a podcast in 2027
The movement will also have an editorial component distributed across different Impresa Group media outlets. From 21 October, SIC’s Jornal da Noite will begin broadcasting reports by Lúcia Gonçalves about people and projects working in areas such as health, inclusion, the environment, housing and integration.
A podcast dedicated to the stories and journeys of people who contribute to social change is scheduled to launch in January 2027. Each episode will explore the protagonists’ motivations, the obstacles they faced and the impact of the solutions they developed.
Also from January 2027, Expresso will publish editorial content exploring stories, ideas and projects aligned with the movement’s purpose, encouraging reflection on their contribution to society.
The initiative is the result of a partnership between SIC and dst Group and aims to mobilise people and communities by sharing examples of social engagement. The goal is to turn recognition of those already making a difference into an incentive to create new ideas and projects.