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Respect. (from the lat. respectu) n. 1. respect; 2. consideration; high regard; 3. deference; compliance; veneration; 4. honour; worship; 5. relation; refererence...
We believe that everyone should be respected for their work, for their attitudes, opinions and options.
Rigor. (from the lat. rigore) n. 1. harshness; strength; 2.fig., severity; punctuality; accuracy.
There is no "more or less levelled", "more or less upright”, "more or less clean" or "more or less safe", but rather “levelled”, "upright”, "clean” and “safe". The rigour is reflected in our procedures, in time and in the rules to follow. In the light of moral and principles, being severe means being rigorous.
Passion. (from the lat. passione) n. 1. intense and usually violent feeling (affection, joy, hate, etc.) which hinders the exercise of impartial logic; 2. derived from a feeling; 3. great predilection; 4. partiality; 5. great grief; immense suffering...
Under the sign of passion – a text of the Portuguese poet Regina Guimarães – is our icon. Passion is to reveal great enthusiasm for something, favourable encouragement or opposite to something.
It is the sensibility transmitted by an architect or engineer through work.
Passion is the dedication to a project. Passion is a state of warm soul.
Loyalty. (from the lat. legalitate) n. the quality of being loyal; fidelity; sincerity.
Respect for the principles and rules that guide the honour and probity. Faithfulness to commitments and agreements undertaken, staunch character.
To remain loyal to the business partners because we depend on them and they depend on us.
Being trustworthy for being loyal.
Solidarity. (from the lat. solidare) n. 1. the quality of being solidary; 2. reciprocal responsibility among the members of a group, namely social, professional, etc.; 3. sense of sharing another’s suffering.
Being solidary is being a friend, offering our hand with genuine generosity and bringing joy and human warmth to those who, somehow, are marginalized. Being solidary is being more human. A solidary company is recognized as a fair and non-selfish company. A solidary company is a preferred choice in business. It is a more competitive company. Volunteering is a vehicle to solidarity. It is modern, fair, cultured, friend, it is a noble gesture of moral elevation.
Courage. (from the lat. coraticum) n. 1. bravery facing danger; intrepidity; to have audacity; 2. moral force before a suffering or setback; 3. [fig.] to input energy when performing a difficult task; perseverance...
Courage is essential in our life. Courage to face less pleasant situations when complex issues come up, not expecting random resolutions.
It is a value that we must highlight as opposed to the fearful, cowardly and laziness.
The courage to react to criticism not with an attitude of demotivation or sadness, but rather to search for the means and the action to overcome its own reason. This kind of courage, which is also an intellectual courage, is highly recommended.
Ambition. (from the lat. ambitione) n. 1. vehement desire of wealth, honours or glories; 2. expectation about the future; aspiration; 3. lust; greed…
Vehement desire to achieve a particular goal. Ambition not to resign ourselves. Ambition to take the best potential from ourselves. Ambition to deserve ourselves. Ambition to be athletes in our top-level competitive jobs. Ambition to beat our brands. Ambition to get the best deals with the maximum value, due to the high levels of proficiency and efficiency.
Esthetics. ESTHETICS (from the Greek aisthetiké, "sensitive") n.f. 1. Philosophy branch of philosophy that studies the beauty and nature of artistic phenomena; 2. author's own style, time, etc.; 3. harmony of shapes and colors, beauty; 4. set of techniques and treatments that aim to beautify the body.
We decided to build the company's economic foundations under a cultured, cosmopolitan and cool image. Because it is a charming state of being. Good taste because we are sustainable and we respect the planet. Good taste because we are sensitive. Good taste just because.
Responsibility. (from the lat respondere) n. the trait of being answerable to someone for something or being responsible for one's conduct; a form of trustworthiness.
We must be certain that, before a choice, we chose what is best for both of us and not just the best for each one. Each employee is responsible for his negotiated activity and co-responsible if the co-worker does not fulfil his own task, thus preventing the common goal. A team is a set of individuals - is a whole. In the business game, as in social or family contexts, everyone must comply with their own relative position and we shall not permit that one of ours fails to be in our team.
Correio do Minho
“The most important aspect of the title is the question mark,” said Manuel Heitor, the former Minister of Science, Technology and Higher Education, during the public presentation of his book in Barcelos, at the IPCA (Polytechnic Institute of Cávado and Ave)
‘Which Human Pyramid?’
The author of the book, which analyses the last few decades of scientific policies (see the column opposite), has argued that “every generation should have the opportunity to create ideas and innovate.”
At the session, which lasted around three hours, the entrepreneurs José Teixeira (dst) and Pedro Fraga (F3M) spoke, as did the councillor Mariana Carvalho, who oversees the Education portfolio at Barcelos Municipality, and the researcher Manuel Carvalho da Silva (a former CGTP-IN leader). Manuel Heitor gave a positive assessment concerning the development of scientific culture in our country.
Amongst other aspects, the former government official emphasized the growing number of researchers which, in relation to the population, has attained a ratio of 11 per thousand inhabitants, a figure on a par with countries such as Germany and Austria, and assured the audience that this is a “more positive development than that of Spain, Italy or the United Kingdom.”
In the footsteps of José Mariano Gago’s Manifesto for Science
Manuel Heitor’s work, presented yesterday in Barcelos, follows in the footsteps of the so-called ‘Manifesto for Science,’ which José Mariano Gago wrote in 1990.
This is a book focused on the development of public policies for science, as well as their social appropriation, looking mainly at the period from the entry of Portugal into the European Economic Community (1986) to 2000-2021, as well as including a future analysis up to 2030.
The book, published by Imprensa Nacional, consists of 648 pages and contains illustrations by Graça Morais.
Using Jean Rouch’s analogy of the “human pyramid” to understand the processes of the social construction of knowledge, in this book Manuel Heitor provides an observation on the development of the contexts of the production and dissemination of knowledge within Portuguese society, from which he seeks to critically analyze the conditions necessary for the development of a mostly happy society.
‘Human Pyramid’ is a film by the French director Jean Rouch, produced in Abidjan in 1959, a year before the independence of the Côte d’Ivoire, in which white French high school students of colonial origin, and their black African classmates (all non-actors) agree to improvise a drama about the integration of young Europeans and Africans.
Investment in primary education is lacking
Levels of scientific culture in Portugal have been rising to the top end of higher education, but there is still a lack of investment in primary education. This is an idea that was voiced yesterday in Barcelos during the presentation of the book ‘Which Human Pyramid?’.
José Teixeira, chairperson of the dst group, was the first to comment on Manuel Heitor’s book ‘Which Human Pyramid?’ at the Polytechnic Institute of Cávado and Ave, in Barcelos, yesterday, considering it to be an “atlas on the state of science in Portugal with its data and facts.”
He went on to state that “a lot has been done, but what remains to be done will remain unrealized unless there is a paradigm shift in schools. A lot of work has been done at the top of the pyramid, but no work has been done in early childhood,” and he considered this to be “like accelerating a Formula 1 car, with the engine missing its main part.”
Another entrepreneur, Pedro Fraga (F3M), who is also chairperson of IPCA's general council, argued that “everything starts at the bottom” and pointed out that in primary education “most of those involved (teachers and families) do not live, but rather survive.”
Furthermore, among other factors explaining difficulties related to development, he mentioned the lack of public transport, pointing out, for example, that a city like Vila Real does not have a train service.
Carvalho da Silva, who swapped trade union leadership for academic sociological research into labour issues, considered the IPCA to be the “greatest lever for development in the region” and went on to argue that informal training should also be valued.”
Councillor Mariana Carvalho, who has a PhD in engineering, called for neurodivergent students to be included in schools.