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Respect. (from the lat. respectu) n. 1. respect; 2. consideration; high regard; 3. deference; compliance; veneration; 4. honour; worship; 5. relation; refererence...
We believe that everyone should be respected for their work, for their attitudes, opinions and options.
Rigor. (from the lat. rigore) n. 1. harshness; strength; 2.fig., severity; punctuality; accuracy.
There is no "more or less levelled", "more or less upright”, "more or less clean" or "more or less safe", but rather “levelled”, "upright”, "clean” and “safe". The rigour is reflected in our procedures, in time and in the rules to follow. In the light of moral and principles, being severe means being rigorous.
Passion. (from the lat. passione) n. 1. intense and usually violent feeling (affection, joy, hate, etc.) which hinders the exercise of impartial logic; 2. derived from a feeling; 3. great predilection; 4. partiality; 5. great grief; immense suffering...
Under the sign of passion – a text of the Portuguese poet Regina Guimarães – is our icon. Passion is to reveal great enthusiasm for something, favourable encouragement or opposite to something.
It is the sensibility transmitted by an architect or engineer through work.
Passion is the dedication to a project. Passion is a state of warm soul.
Loyalty. (from the lat. legalitate) n. the quality of being loyal; fidelity; sincerity.
Respect for the principles and rules that guide the honour and probity. Faithfulness to commitments and agreements undertaken, staunch character.
To remain loyal to the business partners because we depend on them and they depend on us.
Being trustworthy for being loyal.
Solidarity. (from the lat. solidare) n. 1. the quality of being solidary; 2. reciprocal responsibility among the members of a group, namely social, professional, etc.; 3. sense of sharing another’s suffering.
Being solidary is being a friend, offering our hand with genuine generosity and bringing joy and human warmth to those who, somehow, are marginalized. Being solidary is being more human. A solidary company is recognized as a fair and non-selfish company. A solidary company is a preferred choice in business. It is a more competitive company. Volunteering is a vehicle to solidarity. It is modern, fair, cultured, friend, it is a noble gesture of moral elevation.
Courage. (from the lat. coraticum) n. 1. bravery facing danger; intrepidity; to have audacity; 2. moral force before a suffering or setback; 3. [fig.] to input energy when performing a difficult task; perseverance...
Courage is essential in our life. Courage to face less pleasant situations when complex issues come up, not expecting random resolutions.
It is a value that we must highlight as opposed to the fearful, cowardly and laziness.
The courage to react to criticism not with an attitude of demotivation or sadness, but rather to search for the means and the action to overcome its own reason. This kind of courage, which is also an intellectual courage, is highly recommended.
Ambition. (from the lat. ambitione) n. 1. vehement desire of wealth, honours or glories; 2. expectation about the future; aspiration; 3. lust; greed…
Vehement desire to achieve a particular goal. Ambition not to resign ourselves. Ambition to take the best potential from ourselves. Ambition to deserve ourselves. Ambition to be athletes in our top-level competitive jobs. Ambition to beat our brands. Ambition to get the best deals with the maximum value, due to the high levels of proficiency and efficiency.
Esthetics. ESTHETICS (from the Greek aisthetiké, "sensitive") n.f. 1. Philosophy branch of philosophy that studies the beauty and nature of artistic phenomena; 2. author's own style, time, etc.; 3. harmony of shapes and colors, beauty; 4. set of techniques and treatments that aim to beautify the body.
We decided to build the company's economic foundations under a cultured, cosmopolitan and cool image. Because it is a charming state of being. Good taste because we are sustainable and we respect the planet. Good taste because we are sensitive. Good taste just because.
Responsibility. (from the lat respondere) n. the trait of being answerable to someone for something or being responsible for one's conduct; a form of trustworthiness.
We must be certain that, before a choice, we chose what is best for both of us and not just the best for each one. Each employee is responsible for his negotiated activity and co-responsible if the co-worker does not fulfil his own task, thus preventing the common goal. A team is a set of individuals - is a whole. In the business game, as in social or family contexts, everyone must comply with their own relative position and we shall not permit that one of ours fails to be in our team.
Público
The house for mothers at Tires prison has taken on new colour following an inmate-led project
This international project started in Portugal as the first country involved and it will soon move on to Italy, to develop other artistic ideas within prisons.
The cell doors of the house for mothers in the Tires prison are no longer grey and the interiors where mothers and children sleep have taken on new colour due to “The doors that poetry opened” project, which was presented on Friday.
In the various rooms, cells and corridors, colours multiply alongside words and phrases chosen and painted by the women imprisoned there. “I prefer to laugh, because laughter is also resistance”, can be read on one of the green-painted walls.
There is, however, one word that has not been forgotten by any of these women, as recounted by Fernanda Fragateiro, while visiting the houses of the mothers. She is the artist who worked here for approximately two months on the project that arose out of the international artistic movement “The Doors of Hope - Jubilee 2025”, promoted by the Holy See’s Dicastery for Culture and Education, and that word was embrace.
At the presentation ceremony, Cardinal José Tolentino de Mendonça found this unanimous choice interesting, as embrace is a human form that occurs when mutual support is accepted. “An embrace is something we invent all the time, because no two hugs are the same. And it is fascinating to think about the choreography of an embrace: it happens when two bodies lean in, lose their usual balance and invent a form that does not exist in nature”, the cardinal said after visiting the cells which have now been painted by the inmates.
This international project started in Portugal as the first country involved and it will soon move on to Italy, to develop other artistic ideas within prisons.
Bringing hope to prisons
The goal is to “bring this message of hope inside prison facilities all over the world”, the cardinal added in the statements he made to reporters.
For the time being, the walls and doors of the cells in the Tires prison, apart from embrace, will be filled with words such as free, sea, wait - words that were part of a list and of poems brought to the inmates by the artist Fernanda Fragateiro.
But there was one word that was not on the list and which was chosen by Beatriz, one of the mums who took part in this project. “Saudade was not on the list”, the artist admitted during the presentation tour. This word was chosen by Beatriz, who painted her cell with clouds, where she sleeps with her twin daughters.
Beatriz told Lusa that this project, in which they all came together to paint and sew cushions, fostered a spirit of sharing in that wing of the prison. “My goal was to paint the doors and bring the inmates together. It was great work”, she began.
The sharing also gave rise to the trust they felt with Fernanda Fragateiro. “She listened to me, she believed in the other girls. She gave us space, at no point was she on top of us. She brought all the material and everyone did what everybody wanted. When she arrived and saw the doors painted, she got frightened because there no reaction”, said Beatriz, who wants to continue mixing colours as long as there is paint.
The aim was to give inmates the freedom to work with words and paints.
Initially, the project was to paint only the cell doors, but over time and with the material that was left over, these women also painted the insides of their cells.
The women who brought the project to life were at the presentation, along with some of the children who live there and also the Minister of Justice, who stated that “the doors of justice cannot be doors that close off paths”. “They have to be doors that open up new opportunities they must be doors of hope”, added Rita Alarcão Júdice, emphasising that prison is transitory.
As an aside, the Minister of Justice expressed her willingness to support similar initiatives in prisons, but when asked about the possibility of the government promoting such projects, emphasised that “the government will not, cannot and does not have the capacity to do everything”.
“I do not believe that the State has to do everything. I believe that the State has to carry out that which is its basic duty, to look after the facilities and the people who are here. And it should open the door to initiatives like this”, she added.